trends


English

It is always nice to get together with peers and client's to regroup, generate discussion, and get perspective. This week at Net Gain 2015 hosted by the MRIA we had that opportunity. The day was filled with great speakers and authors discussing innovative technology and offerings in the MR industry. A common sentiment throughout the day was the importance of mobile technology and the fact that all research is mobile research, even if you didn't intend it that way.

Developments in technology, unmet customer needs and the sheer size of the Financial Services industry are attracting new entrants, large and small, and driving trends that could lead to major disruption in the market structure in the not so distant future. Is the Financial Service industry prepared?

Advanis was thrilled to join another large crowd for the MRIA (Canadian Market Research Industry Association) Net Gain conference. This was likely the largest audience ever for this event, as the live audience was augmented by live streaming events held at MRIA chapters across the country and at RAP college classes throughout Ontario.

The theme for the 2014 conference was Transformation. The goal was to ask the question - "Market Research is changing rapidly but into what?"

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