What makes a good phone survey introduction? It is important not to dismiss the significance of this piece of the phone survey puzzle. Advanis always ensures that we test various introductions to determine what works best for the particular study and audience. Indeed, we built our proprietary survey system to allow our consultants to do these tests very easily.
“The number you have reached is no longer in service.”
“The mobile customer you are contacting is currently unavailable.”
What do these 2 statements have in common? They are both likely to be deemed “Not-in service” (NIS) by an autodialing CATI system. If you are calling mobile numbers beware!
Matthijs Visser recently published an article in Quirks Magazine, called "A Choice in the Matter". This article illustrates the importance of offering choice in method for survey participants to respond to surveys, and how offering this choice increases response rates, particularly among harder to reach segments such as youth. Read the full article here.
Nearly half of American households depend on their wireless phones to make most or all of their telephone calls. Thirty eight percent of households have no landline and a further 16 percent make most calls via wireless1. If you are conducting CATI research among the "general population" and are only calling landline households, you are missing a large proportion of the population—enough that you could be drawing incorrect conclusions and lacking the opinion of key constituents. Leading researchers, including the U.S. Bureau of Statistics, Stats Canada, and B.C.