cati


English

One of the most challenging aspects of conducting telephone (CATI) surveys is reaching people when they are willing and able to receive a phone call. The proliferation of ‘scam’ calling (and telecom apps that flag calls that are unknown) has made consumers less likely to pick up their phone.  (Reference

What makes a good phone survey introduction? It is important not to dismiss the significance of this piece of the phone survey puzzle. Advanis always ensures that we test various introductions to determine what works best for the particular study and audience. Indeed, we built our proprietary survey system to allow our consultants to do these tests very easily.

“The number you have reached is no longer in service.”

“The mobile customer you are contacting is currently unavailable.”

What do these 2 statements have in common? They are both likely to be deemed “Not-in service” (NIS) by an autodialing CATI system.  If you are calling mobile numbers beware!

Matthijs Visser recently published an article in Quirks Magazine, called "A Choice in the Matter". This article illustrates the importance of offering choice in method for survey participants to respond to surveys, and how offering this choice increases response rates, particularly among harder to reach segments such as youth.    Read the full article here.

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