Technological innovations; emerging values and behaviors; changing economic, environmental and political conditions… All can lead to significant impact and potential disruption of an industry.
Are you prepared to face the future, no matter what it brings? Would you be ready to respond to threats of disruption? Would you be able to anticipate emerging customer/public needs and address them? Are you prepared to continuously innovate and avoid obsolescence?
All this talk about threats of disruption and the need to continuously innovate can be scary. Traveling the innovation path requires a sense of security, but also great creativity.
Advanis has developed a systematic approach to innovation that delivers:
- Resilience, by taking into consideration how the system within which innovation is to take place might evolve into the future.
- Relevance, by taking a human-centric approach to identifying needs-based opportunities that are (or can become) well-suited for your organization.
- Rigor, by using quantitative methods to validate all the findings and ideas against the target population.
- Return, by identifying relevant solutions that address unmet needs of the target population and are well-suited for your organization.
A recent example of this approach is work that we completed on behalf of the government of British Columbia, looking at market opportunities for local food.