Customer Experience Measurement

Advanis has developed an approach to customer experience measurement that provides actionable, near real-time, outcome-oriented satisfaction data down to the level of individual agents, typically for less than most companies are already spending on their current higher-level customer satisfaction programs. We design and implement entirely new customer satisfaction programs from scratch or work within existing programs to deliver performance efficiencies, cost reductions, and more actionable results.

Our programs generate results that are strategic and tactical – usable at both ends of the corporate hierarchy:

Tactical: Call center and local managers are able to use the data as the basis for immediate performance intervention, coaching, remedial training, and variable compensation. They are confident in the knowledge that improvement in the metrics results in improvements to the underlying customer experiences, which are in turn linked to bottom-line outcomes such as churn reduction, lower average cost-to-serve, increased customer lifetime value, etc.

Strategic: Customer service/customer care executives are able to use the results to gauge the impact of service experience strategies, staff assignment/allocation, FTE forecasting, training programs, and supervisory effectiveness on bottom-line metrics such as churn, share-of-wallet, overall/transaction satisfaction, and loyalty/lifetime value.

Advanis would never be so arrogant as to claim that its performance measurement systems will move the needle on their own. Our clients are the experts in implementation, but we will claim that we can provide individual, as well as aggregate, coaching tools; near real-time feedback mechanisms for customer "save" programs; easy-to-interpret online tools (your managers won't need a degree in advanced math to interpret); and the cost-effective volumes of data you need to have confidence that the changes you're seeing are real.


Customer Experience Dashboards

You gather great customer experience data. The challenge is organizing, synthesizing, and sharing it to continuously improve your business. Advanis has been delivering customer experience dashboards to our clients for over 15 years; tools that help them accomplish exactly this goal.

Advanis' reporting helps our store managers to monitor key metrics on a daily basis. The reports are easy to use and allow each user to understand the strengths and improvement opportunities for their area of responsibility. 
Customer experience manager, major US telecommunications company

Although there are a number of ways that our dashboards can help your company share up to the minute customer feedback, we’d like to highlight three:

  • Customizable
    • We design dashboards based on your objectives and data; we don’t “force you” into our box
    • Our in-house programming team does the customizations; we don’t use external software
  • Scalable
    • Include multi data sources – including data collected by you or other researchers
    • Used by thousands of users daily to monitor hundreds of thousands of individual survey results
  • Useable
    • Highly attractive graphing and drilldown reports
    • Mobile accessible
    • No software required, yet still encrypted and login secured

Learn more about on online reporting dashboards here, or by looking at recent public work we have published



Email Gary to learn more about how Advanis helps you react to and improve the customer experience

Send email

Download our customer experience factsheet

Download PDF