News & Views

Business questions are typically phrased like “Who would be interested in our new product?”, “How satisfied are our customers with our service?”, or “Who is likely to recommend our brand?” Survey research is often done to answer these questions and is typically reported out as showing the percent of people who fit into a particular category. Unless a census is completed, there will be some error in the results obtained. One very important question is, how large is this error?

There are four things that affect the margin of error:

Technological innovations; emerging values and behaviors; changing economic, environmental and political conditions… All can lead to significant impact and potential disruption of an industry.

Is your company prepared to face the future, no matter what it brings? Would you be ready to respond to threats of disruption? Would you be able to anticipate emerging customer needs and address them ahead of your competition? Are you prepared to continuously innovate and avoid obsolescence?

The number of ways to advertise spans the gamut from very expensive Super Bowl TV ads to simple tweets. Clearly both of these extremes will be seen by vastly different audiences. However, even inexpensive advertising has the potential to go viral if the right conditions exist. By extension, monitoring and improving ad awareness and effectiveness may help small organizations reach large number of potential customers.

It is always nice to get together with peers and client's to regroup, generate discussion, and get perspective. This week at Net Gain 2015 hosted by the MRIA we had that opportunity. The day was filled with great speakers and authors discussing innovative technology and offerings in the MR industry. A common sentiment throughout the day was the importance of mobile technology and the fact that all research is mobile research, even if you didn't intend it that way.