A traditional method of mixing qualitative and quantitative research is to start with qualitative, then validate via a quantitative survey. Why not flip that on its head?

Lori Reiser will be presenting at the Festival of New MR on Wednesday February 3rd (Register)

At Advanis, we are always looking for new and innovative ways to improve response rates for our clients so as to reduce non-response bias and improve representativeness of their target population. Pre-notification can be a great way to make respondents aware of why you might be calling or emailing; it “warms them up” to the idea.

You gather great customer experience data. The challenge is organizing, synthesizing, and sharing it to continuously improve your business. Advanis has been delivering customer experience dashboards to our clients for over 15 years; tools that help them accomplish exactly this goal.

Every time a customer interacts with your company, they have a pre-conceived expectation of how the product or service they receive will be. Expectations will typically be formed based on past experience, both with your company, and other similar companies they have dealt with in the past. Where experience is lacking, customers will make assumptions about what they expect. When these expectations are not met, the consequences on satisfaction are devastating.