Consumer insights teams are certainly starved of both time and budget to accomplish all of the research goals that they have for their teams. Faced with these resource constraints, business units may be undertaking research without the full assistance of their insights teams.  As a business unit product marketer or customer experience expert, how can you conduct effective “DIY” research, quickly, effectively, and efficiently? We’ve got a few tips and tricks for you.


Advanis partnered with the Alberta Cannabis Secretariat (ACS) of Alberta Justice and Solicitor General to conduct an extensive public engagement in advance of cannabis legalization in Canada. ​


Most quantitative researchers are aware of cultural differences when conducting worldwide surveys, and account for these in analysis.  The most commonly cited examples of response styles are:

  • acquiescence and dis-acquiescence response style (ARS/DRS); i.e., the tendency to agree or disagree with an item regardless of the content; and

Mobile devices are increasingly becoming integrated into people’s lives. Whether thinking about telephone or web based surveys, the continued prevalence and preference for mobile has impacted the market research industry in a number of ways.


  1. Online surveys must be mobile-friendly