News & Views


Advanis partnered with the Alberta Cannabis Secretariat (ACS) of Alberta Justice and Solicitor General to conduct an extensive public engagement in advance of cannabis legalization in Canada. ​

 

Most quantitative researchers are aware of cultural differences when conducting worldwide surveys, and account for these in analysis.  The most commonly cited examples of response styles are:

  • acquiescence and dis-acquiescence response style (ARS/DRS); i.e., the tendency to agree or disagree with an item regardless of the content; and

Mobile devices are increasingly becoming integrated into people’s lives. Whether thinking about telephone or web based surveys, the continued prevalence and preference for mobile has impacted the market research industry in a number of ways.

 

  1. Online surveys must be mobile-friendly

Will they stay status quo or will they take the leap? They really don’t have a choice if they want to stay in the game. Insurance companies need to plan strategically, innovate for tomorrow and re-evaluate what they want to be to their customers to survive tomorrow. The aging population is growing and younger buyers are demanding more simplicity, value-added benefits, and on-demand solutions. The sharing economy has created not only a whole new revenue stream, but also begs companies to revisit risk and how products and services are offered to meet customer demands.

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