News & Views

What Advanis is reading...

The team at Advanis are voracious readers. For years, we’ve had an internal newsgroup set up specifically to share interesting articles about the companies we work with, the industries we support, and of course, the latest innovations in consumer insights and social research.

A concept testing study helps you gather valuable feedback about an idea before you launch it.  With reliable yet simple analytical methods, and a respondent-friendly platform to view and assess images - Advanis can help.  

Here are two recent examples of work Advanis has done to help their clients with concept testing:

#1 Advanis worked with one of our clients to explore a redesign for its retail locations. 

Two different concepts were tested, and the goal was to gauge consumer opinion about these two concepts.

Project management is often characterized as a specific person responsible for leading a project from its inception to execution. Historically there have been traditional project managers in organizations trained in Six Sigma, ISO, or formal project management processes. At Advanis we approach this differently. When you really get down to it project management is simply delivering results. Isn’t that what we are all striving for?

One of the main challenges that we hear about as CXM / VoC / NPS practitioners are response rates that fail to meet expectations. Furthermore, in our increasingly mobile world, we are constantly besieged by messages and requests vying for our attention, so traditional methods are seeing a slow but steady decline in response rates. Despite all this, Fred Reichheld indicates that "the best companies can get 60 to 80 percent response rates".