News & Views


Nearly half of American households depend on their wireless phones to make most or all of their telephone calls.  Thirty eight percent of households have no landline and a further 16 percent make most calls via wireless1. If you are conducting CATI research among the "general population" and are only calling landline households, you are missing a large proportion of the population—enough that you could be drawing incorrect conclusions and lacking the opinion of key constituents. Leading researchers, including the U.S. Bureau of Statistics, Stats Canada, and B.C.

Outside of transportation, the use of trade-off analysis to inform public policy decision making has been somewhat limited, despite a decade-long track record of private sector success in using this technique for product and service development.

Advanis was thrilled to join another large crowd for the MRIA (Canadian Market Research Industry Association) Net Gain conference. This was likely the largest audience ever for this event, as the live audience was augmented by live streaming events held at MRIA chapters across the country and at RAP college classes throughout Ontario.

The theme for the 2014 conference was Transformation. The goal was to ask the question - "Market Research is changing rapidly but into what?"

In July 2013, Lori Reiser from Advanis & Justin Yurkovich from Sprint presented to the Market Research in a Mobile World Conference. Their presentation highlighted the gains that can be made in response rates by tailoring recruitment methods, testing  different incentives, and varying survey lengths among an increasingly mobile research participant. 

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