MRMW 2013: The Long & The Short of Mobile Surveys

Gains can be made by tailoring survey length

In July 2013, Lori Reiser from Advanis & Justin Yurkovich from Sprint presented to the Market Research in a Mobile World Conference. Their presentation highlighted the gains that can be made in response rates by tailoring recruitment methods, testing  different incentives, and varying survey lengths among an increasingly mobile research participant. 

We invite you to watch the entire presentation here: