Not long ago, the subject of cannabis was still taboo in many circles. Fast forward to 2020 and research on consumption patterns and Canadian’s knowledge of cannabis is now booming. When the legalization of cannabis for recreational purposes occurred in October 2018, all eyes were on Canada. Advanis was already at the forefront of data collection on the subject. Since 2008 we have conducted numerous surveys on this subject and today we survey approximately 10,000 Canadians annually about cannabis from coast to coast.