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More than half (57%) of Americans have changed their Christmas plans because of COVID-19.

But 34% still plan to travel (same day or longer) this Christmas.

For a snapshot, check our infographic summary.

For Canadian results, check out our Canadian summary.

 

What is BOS?
Best Object Scaling (BOS) aims to measure the relative preference among a set of objects, features, statements, attributes, brands, concepts, policies, processes, etc. through a series of explicit trade-offs that respondents make using an underlying subjective scale.

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