News & Views


Not long ago, the subject of cannabis was still taboo in many circles. Fast forward to 2020 and research on consumption patterns and Canadian’s knowledge of cannabis is now booming. When the legalization of cannabis for recreational purposes occurred in October 2018, all eyes were on Canada. Advanis was already at the forefront of data collection on the subject. Since 2008 we have conducted numerous surveys on this subject and today we survey approximately 10,000 Canadians annually about cannabis from coast to coast. 

Human Experience is the whole experience that a person has with a company, a brand and/or a service in a physical or digital interaction. People have human experiences as consumers, employees, patients or as civilians. These human experiences create emotions, perceptions, desires, and requirements from the relationships that they have with brands and services. Today, consumers are pickier. They have more choices. They are not as attached to their trusted brands.

Advanis has developed its own proprietary General Population Random Sample (GPRS) in Canada. We use a combination of random digit dialing (RDD) to both wireless and landline phone numbers and recruited individuals using an IVR-to-Web methodology. This method is probability-based; that is, every recruit has an equal and known chance of being invited to participate in the survey.

It has been nine years since Advanis acquired Jolicoeur et Associés. 

This acquisition was beneficial to both organizations as we formed a new entity. The Jolicoeur team has brought solid expertise in public sector research. 

For its part, Advanis has brought considerable technological expertise which today makes the Advanis group one of the most innovative research firms in Canada.

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