We are Advanis.

Advanis facilitates better decision making. We support private sector businesses, not-for-profit and government clients, and leading consultancies. We are a scalable, full-service market research and consumer insights firm.

Our clients benefit from the expertise of our senior leadership and a robust team of managers and analysts to make confident, high-impact decisions. We help our clients deeply understand their markets and their consumers/stakeholders through qualitative and quantitative research.

For our private sector clients, our research and advice helps design successful new products, set the right prices, test new product or service ideas, maximize their brand value and positioning, increase their customers’ satisfaction, target their most profitable customers, and much more.

For our public sector clients, our insight evaluates programs, develops policies, understands social decision-making, and designs and optimizes the delivery of government services to Canadians.

Published Work.

We Instill Confidence in Decision Making.

Research leads to better and more attuned understanding of your audience (consumers, constituents, populations). As a result, you make better decisions. Research helps reduce guesswork around what to build, say, and invest in. It prevents you from making expensive mistakes. We use what we have learnt about consumers/constituents across different sectors (e.g. how they make purchase decisions, how they view government services, what they prioritize for their families) to inform recommendations that make meaningful impact to your organization.

Advanis combines the benefits of a global consultancy, with the high-touch agility of a boutique agency. You will benefit from research that is customized to your organizational needs, recommendations that are informed by deep insights and the needs of organizational stakeholders, and communication that is accessible and engaging – ensuring high impact and buy-in throughout the organization.

Who We Are.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

Learn More.

Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

Learn More.

Blog.

Get industry insights and subscribe to our monthly updates.

Advanis is awarded the 2026 Public Sector Impact Award, along with The City of Calgary and Ipsos

During the Gala Dinner at CRIC’s Annual Conference, The City of Calgary, Advanis, and Ipsos were announced as the winner of the Public Sector Impact Award. The award is presented in recognition of excellence in an insights or analytics project that results in a demonstrable public sector impact. Read more ->

Navigating the Shift: How Data Unlocks Growth in Changing Markets

Markets don't stand still. New digital sales channels, shifting consumer habits, and major brand restructurings are constantly resetting customer expectations — often before brands have time to react. The marketers who navigate these shifts successfully don't rely on intuition. They measure the real-world impact of market changes early, and pivot Read more ->

Igniting B2B Insights: Conference Learnings

Lori Reiser, Vice President, attended the Insights Association Ignite B2B Research Conference this week in NY/NJ. Here's a quick summary of the day. Read more ->

Subscribe to Newsletter.

Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.

Private Sector Newsletter.

Public Sector Newsletter.

We are Advanis.

We Instill Confidence in Decision Making.

Services.

Social & Public Research.

Private Sector Research.

Blog.

Subscribe to Newsletter.

ABOUT ADVANIS

SERVICES

OUR WORK