A concept testing study helps you gather valuable feedback about an idea before you launch it. With reliable yet simple analytical methods, and a respondent-friendly platform to view and assess images - Advanis can help.
Here are two recent examples of work Advanis has done to help their clients with concept testing:
#1 Advanis worked with one of our clients to explore a redesign for its retail locations.
Two different concepts were tested, and the goal was to gauge consumer opinion about these two concepts.